Sold Out
Eden Records
By Bob Marovich for The Black Gospel Blog
Sold Out, the latest full-length CD from St. Louis gospel singer (and restaurateur) Erica Reed, traverses some of the same musical and lyric territory as her 2009 offering, The Time is Now.
Once again, Reed sings urban AC melodies in a penetrating, pop-influenced soprano. Once again, the lyrics combine familiar gospel song couplets with biblical passages. Once again, an electronic keyboard is the predominant instrument and Reed’s multi-tracked voice serves as the background singers.
Reed co-wrote all of the album’s fifteen radio-sized songs with her co-producer, Jimmy Lee Brown. The standout track, “Never Let Go,” is a passionately sung ballad with a simple, heartrending melody about holding fast to the Word. This one has legs and could well be covered by other gospel artists.
Another highlight on Sold Out is “Papa Says,” which evokes the ‘60s girl group era in its singsong melody and the tambourine that beats out the spritely rhythm. Even the title brings back memories of the Shirelles’ playful early ’60s hit, “Mama Said.” But where the Shirelles’ Mama applied a soothing salve to a broken heart, Reed’s Papa doles out wisdom about leaning on God’s saving power and omnipotence. Since Reed grew up in a family of church leaders, the lyrics are most likely autobiographical.
The title track would have made a more effective opening track than “Thankful” because it is truer to the album’s overall vibe. Further, the vamp of “Hold On” cried out for the interjection of a Christian rapper, but one did not appear. Nevertheless, Sold Out demonstrates that Erica Reed is at her best on inspirational balladry.
Three of Five Stars
Picks: “Never Let Go,” “Papa Says.”
Written by : Bob Marovich
Bob Marovich is a gospel music historian, author, and radio host. Founder of Journal of Gospel Music blog (formally The Black Gospel Blog) and producer of the Gospel Memories Radio Show.