“Magnify”
Pastor Rudolph McKissick, Jr.
and the Word & Worship Mass Choir
from the forthcoming CD Intimate Worship
Emtro Gospel
www.emtro.com
“Magnify,” the first single from Pastor McKissick and the Word & Worship Mass Choir’s new release, Intimate Worship (due out August 28, 2007), has plenty of mid-tempo vocal and instrumental energy, but the composition and arrangement are formulaic and indistinguishable from the thousands of high-octane praise songs already recorded by leader/vocalist-and-choir combos.
“Magnify” could have outshined the competition had the instrumentation dropped out two-thirds of the way through so the choir could do an a cappella minute, but it was not to be. Perhaps the next single will be more inventive and better showcase all that the group has to offer.
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Written by : Bob Marovich
Bob Marovich is a gospel music historian, author, and radio host. Founder of Journal of Gospel Music blog (formally The Black Gospel Blog) and producer of the Gospel Memories Radio Show.













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By any chance is he related to Norsalus and Sarah McKissick?